Private markets have long been the domain of institutional investors, with steep minimums and lengthy lock-ups.

Because of these barriers, retail investors are largely shut out of opportunities to invest in leading private companies such as SpaceX, OpenAI, Anthropic, and Perplexity. Crystal Capital, however, uses unique, proprietary software and their industry connections to not only offer access to these private markets, but also remove minimum investment requirements.

Designing a polished, user-friendly site and app to showcase a one-of-a-kind product.

Both Crystal’s public facing site and advisor app were structured in ways that struggled to communicate their product’s value and left many who signed up confused.

We redesigned Crystal’s site, web app, and signup process to properly show off their product and provide their audience with a clear, user-friendly journey.

Cutting-edge investment insights.

Crystal’s Insight pages are often the first touchpoint for users coming to their site, but the way these pages were structured failed to pull users in.

We redesigned this section to both better reveal what Crystal has to offer and funnel the user to sign up.

Making detail-rich research accessible.

We designed a hierarchical structure to showcase fund research with increasing granularity as the user clicks through, while preserving simplicity at higher levels.

Effortless, professional portfolio creation.

With Crystal’s portfolio builder, advisors can compare funds, create client-facing proposals, and manage portfolios over time.

We overhauled the portfolio and holdings interfaces to provide a crisper, more modern look, and added in rich visual elements such as charts and graphs.

An elevated, top-of-the-line experience.

We wanted Crystal’s users to not only know they were accessing a special product, but to feel it as they navigated the site. We restructured Crystal’s app interface from the ground up to make it elegant, intuitive, and sleek.

Opening financial doors by reducing investment minimums.

Crystal’s technology and industry connections give them a unique place in the investment market, and we’re proud to have helped put the shine on their product.